Question: What are the benefits of a virtual EXPO?
While we love in-person events, the current circumstances don't allow for people to meet face to face from all over the world or even all over Australia. But our industry continues, and more than ever there is a demand from the mining sector for information, experience and partnerships with innovative technology and governments.
One of the best features of virtual events is that it allows you to go global easily. Get your product shown in front of a worldwide customer base without the extreme cost of attending trade shows overseas. Virtual events are easier for attendees to join because there is no travel involved (particularly international) and there is no minimum space requirement, so you can fit as many as you’d like. Come one, come all, from the comfort of your laptop or smartphone.
At virtual events or virtual exhibitions, reporting and analytics track every move an attendee makes. You know how they came, where they went, what they did, with whom they chatted, what they tweeted, which videos they watched, etc. On the lead nurturing front, you can even run analytics on content located in the event. By knowing how many attendees viewed and/or downloaded a piece of collateral, you can tailor your future content and conversations around the content that your qualified leads found valuable.
Virtual events and virtual trade shows have longer lifespans than their physical counterparts. What does that mean? Where a physical conference might last 1-2 days, a virtual conference can have as many live days as you’d like. IMARC Online content remains online, live for 12 months post event.
Virtual events make it easier for attendees to interact with each other and sponsors. Attendees can now create their own online profiles, interact in event-wide group chats, and engage in value-packed conversations with other participants. Additionally, electronic business cards can be swapped with just a keystroke.
IMARC Online connect our industry, provide high quality content, help you generate leads, provide face to face meetings and live networking all in a digital environment.