Anthony Farah

Anthony Farah


Managing Partner, Innovation Strategy & Ventures, Asia Pacific, IBM Services

Anthony Farah leads Digital Strategy & iX Studios @ IBM Services.

Anthony is a serial entrepreneur with a background in User experience design, product innovation and technology. He has founded three startups and is an active Angel investor. In 2008, he established Vivant, an innovation consultancy helping organisations achieve product-market-fit and scale new business. As CEO, he has led world-class teams of entrepreneurs, user experience specialists, service design, freethinkers, data scientists, technologists, and marketers to deliver human-centered innovation for start-ups and corporates, including CBA, Westpac, PayPal and Qantas.

In 2012, he established a Vivant’s venture fund and pioneered a new service offering orchestrating value between corporates and startups. In 2017, IBM iX acquired Vivant service business recognising their human-centred design leadership in the Australian market.

He is a director of Code Club Australia, a nationwide network of free coding clubs currently teaching 65,000 Australian children programmatic thinking and coding skills. 

He is also on the Advisory Committee for the Sydney Start-up Hub.

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